We built the care we wish our family members had when they really needed it.

Because everyone deserves thoughtful and effective care.

Here’s the dim reality: Millions of us — more than 75% of those with anxiety and depression — don’t get good care.

Here’s the dim reality:

Millions of us — more than 75% of those with anxiety and depression — don’t get good care.
Limited Access
Less than 50% of those who need anxiety and depression care get it.
Low Quality
Less than 50% of those who get care receive it at a level consistent with clinical standards and best practices.

Our healthcare system wasn’t designed to deliver the kind of care people with anxiety and depression need.

Why? Anxiety and depression are incredibly complex. They show up in different ways for everybody, and require supportive, personalized care over time to treat effectively.
But primary care isn’t set up to be personalized.

Short appointments, cookie cutter treatment, and infrequent support don’t work well for anxiety and depression. Yet Primary Care doctors write 80% of antidepressant prescriptions.

Few therapists consistently follow an evidence-based approach.

This is a crucial part of building skills to overcome anxiety and depression. A good example: Cognitive Behavioral Therapy (CBT)

And most mental healthcare providers don’t measure outcomes.

Which makes it hard to make adjustments and informed decisions about your care. And even harder to know if their care is working at all.

This is what we call The Standard Side of anxiety and depression care.

Because it’s the current standard of care in our broken healthcare system. Also on the Standard Side: New apps dressed up in flashy marketing, masking the same old ways, or worse. For millions, it’s not working.

That’s why we completely reimagined anxiety and depression care.

based on decades of evidence, experience in the field, and empathy.
brightside ceo brad kittredge
Brad Kittredge

“I’ve lived my entire life with a close family member who had depression. Now that I have kids of my own, it’s important to me to help individuals and families overcome it.”

Mimi Winsberg headshot
Mimi Winsberg, MD

“I’ve had the satisfaction of seeing people with difficult depression get better with the right treatment. I want to make sure everyone has that chance.”

Jeremy Barth CTO headshot
Jeremy Barth

“The primary defining moment of my life was losing a close family member to depression. I’m grateful and optimistic that my work at Brightside can make a difference.”

We’re setting a new standard.

A clear path back to being you, guided by the only team of Psychiatric Providers, Therapists and tech custom-built for anxiety and depression care.
Here’s what the brighter way forward looks like:
The Standard Side
Care from generalists Care from anxiety & depression experts
18 minute appointments… scheduled weeks ahead 1-on-1 video check-ins whenever you need them + Direct messaging with your Brightside Psychiatric Provider
Guess-and-check prescribing Precision prescribing
No progress or outcome measurement Progress tracking and treatment adjustments until it’s right
Some evidence-based therapy, sometimes Evidence-based therapy, every time
Complicated referrals that make combining medication and therapy difficult Coordinated care that makes combining medication and therapy simple
A brighter way that works.

85% of Brightside members feel better within 12 weeks,

taking their depression severity score down by an average of 10 points.
Man looking out a window and smiling

Our commitment to you

We’ll deliver the care we would want our family members to have. We’re committed to following the highest clinical standards, delivering the best possible outcomes, protecting your privacy, and treating you like a person, not a patient.

Brad Kittredge

Founder and CEO


If you’re in emotional distress, text HOME to connect with a counselor immediately.


Call or text the National Suicide Prevention Lifeline for 24/7 emotional support.


If you’re having a medical or mental health emergency, call 911 or go to your local ER.