Written by Ashley Kane,
Brightside Health
7 Minute Read
Medically reviewed by:
Erin O'Callaghan, PHD
Director of Therapy
10 Minute Read
For many people, alcohol isn’t about celebration or socializing—it’s about stress relief. The drink at the end of a hard day. The wine after putting the kids to bed. The beer that takes the edge off before you can finally relax.
If that sounds familiar, Dry January has probably been teaching you something: you don’t have a drinking problem. You have a stress problem. And alcohol was your solution.
That solution is now off the table. Which means you need new ones.
Why alcohol “works” for stress (and why it’s a problem)
Let’s be honest: alcohol does reduce stress in the short term. It’s not a myth or a placebo. Alcohol slows nervous system activity, dampening the stress response and creating a sense of calm.
The problem isn’t that it doesn’t work. The problem is:
The relief is temporary. Alcohol wears off, and when it does, stress rebounds—often worse than before. “Hangxiety” isn’t just about drinking too much. Any amount of alcohol can cause rebound anxiety as it leaves your system.
It prevents processing. Stress often signals something that needs attention. Numbing it with alcohol doesn’t address the underlying issue—it just postpones it.
Tolerance builds. Over time, you need more alcohol to achieve the same stress relief. What started as one glass becomes two, then three.
It creates its own stress. Drinking to manage stress can create new stressors: health issues, relationship problems, morning regret, financial costs.
It crowds out other skills. If you always reach for alcohol, you never develop other stress management skills. Your toolkit stays limited.
Recognizing that alcohol “works” for stress isn’t permission to keep using it. It’s understanding why giving it up is hard—and why you need real alternatives.
What actually reduces stress
Here’s what research shows actually works for stress management:
Physical activity
Exercise is the closest thing to a magic bullet for stress. It:
- Burns off stress hormones (cortisol, adrenaline)
- Releases endorphins and other mood-boosting chemicals
- Provides a physical outlet for tension
- Improves sleep (which reduces stress)
- Creates a sense of accomplishment
You don’t need intense workouts. A 20-minute walk significantly reduces stress hormones. Yoga, swimming, biking—anything that gets you moving works.
The Dry January application: Replace the after-work drink with after-work movement. Even a short walk can provide the transition ritual you’re missing.
Breathing exercises
This sounds too simple, but controlled breathing directly affects your nervous system. It activates the parasympathetic response (rest and digest) and deactivates the sympathetic response (fight or flight).
Simple technique: Breathe in for 4 counts, hold for 4 counts, breathe out for 6 counts. Repeat 5-10 times. The extended exhale is key—it signals safety to your nervous system.
The Dry January application: When a craving hits alongside stress, try 2 minutes of controlled breathing before doing anything else. Often the craving passes.
Social connection
Talking to someone—genuinely connecting, not just scrolling social media—reduces stress hormones and increases oxytocin. Humans are wired for connection as a stress regulation tool.
The Dry January application: If you were drinking alone to manage stress, try calling a friend instead. If you were drinking socially, you can still socialize—just without the alcohol.
Time in nature
Multiple studies show that spending time outside—especially in green spaces—reduces cortisol, lowers blood pressure, and improves mood. There’s something about nature that our nervous systems find calming.
The Dry January application: When stress peaks, step outside. Even a few minutes helps. Combine it with a walk for double benefits.
Adequate sleep
Stress and sleep are bidirectional—stress disrupts sleep, and poor sleep increases stress. Protecting your sleep is stress management.
The Dry January application: Your sleep is probably better without alcohol. Prioritize maintaining that improvement. A well-rested you handles stress better than a depleted you.
Genuine relaxation activities
Not numbing activities—genuinely restorative ones. The difference:
- Numbing: scrolling your phone, eating mindlessly, watching TV you’re not enjoying
- Restorative: activities that leave you feeling refreshed, not just distracted
What counts as restorative varies by person. Reading, baths, creative hobbies, meditation, music—whatever genuinely refills your tank.
Building a stress management system
The goal isn’t to find one alcohol replacement. It’s to build a system—multiple tools for different situations:
Daily baseline practices
Small daily habits that keep stress from accumulating:
- Morning routine that doesn’t start with stress (no phone for the first 30 minutes)
- Some physical movement every day
- Time outside, even briefly
- Social connection (even a text exchange counts)
- Adequate sleep
These don’t eliminate stress. They build capacity to handle it.
In-the-moment tools
For when stress spikes:
- Breathing exercises (immediate effect)
- Physical movement (walk, stretch, shake it out)
- Cold water on wrists or face (activates calming response)
- Talking to someone
- Change of environment
Have several options so you can choose what fits the moment.
Recovery practices
For after periods of high stress:
- Longer physical activity (run, workout, hike)
- Time with people who fill you up
- Genuine leisure (not numbing)
- Extra sleep if needed
- Processing (journaling, therapy, conversation)
Specific scenarios
Let’s get practical about common stress moments:
End of a hard workday
Old approach: Drink to transition from work mode to home mode.
New approach:
- Create a transition ritual: Change clothes, walk around the block, shower
- Physical activity: Even 15-20 minutes changes your state
- Replacement drink: A mocktail, NA beer, or fancy sparkling water maintains the ritual
- Actual processing: If work was stressful, vent to someone or journal for 10 minutes
Social/family stress
Old approach: Drink to tolerate difficult people or situations.
New approach:
- Set boundaries: You don’t have to stay in situations indefinitely
- Take breaks: Step outside, use the bathroom, get some space
- Prepare: Have responses ready for difficult topics
- Debrief: Process afterward with someone supportive
Overwhelm and anxiety
Old approach: Drink to quiet anxious thoughts.
New approach:
- Physical discharge: Anxiety is physical. Move your body.
- Breathing: Directly calms the nervous system
- Externalize: Write down what’s worrying you. Getting it out of your head helps.
- Reality check: Is this thought true? Is there another way to see this?
Boredom and restlessness
Old approach: Drink to feel like something is happening.
New approach:
- Recognize it: Boredom isn’t a crisis. You can sit with it.
- Distinguish: Are you bored, or are you avoiding something?
- Engage: Do something that requires active participation
- Accept: Sometimes life is boring. That’s okay.
When stress is more than stress
Sometimes what looks like stress is actually anxiety disorder, depression, or chronic overwhelm that needs professional support.
Signs you might benefit from professional help:
- Stress feels constant rather than situational
- Normal stress management strategies don’t help
- You’re having physical symptoms (panic attacks, constant tension)
- Drinking was the only thing that helped
- Stress is significantly impacting your functioning
If Dry January is revealing that your stress is bigger than ordinary life stress, that’s valuable information. Support is available.
At Brightside, we help people develop effective strategies for managing stress and anxiety—strategies that don’t require alcohol to work. Take a free assessment if you’d like to explore whether professional support might help.
Common questions
Why do I feel more stressed without alcohol?
Two possibilities: First, you’re feeling stress you were previously numbing—it was always there, you just weren’t experiencing it. Second, you haven’t yet built alternative coping mechanisms, so stress has nowhere to go. Both improve with time and new strategies.
Can I really manage stress without alcohol?
Yes. Millions of people do. It requires building new skills and habits, which takes time—you’ve probably been using alcohol for years. But the skills you develop will serve you better long-term than alcohol ever could.
What’s the fastest way to reduce stress in the moment?
Controlled breathing is the fastest physiological intervention—it directly affects your nervous system within minutes. Physical movement is close second. Having a go-to technique you’ve practiced makes it more effective when you need it.
Is some stress actually good?
Yes—moderate stress can improve performance and build resilience. The goal isn’t zero stress; it’s having stress at manageable levels and having tools to recover from peaks. Chronic, unmanaged stress is the problem.
What if nothing works as well as alcohol did?
It might take time to find what works for you, and multiple strategies together may be needed. Also consider: alcohol “worked” by numbing, not solving. If underlying issues need attention (chronic anxiety, depression, life circumstances), no amount of stress management substitutes for addressing them.

